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Pike Brewing Releases Special Ol’ Crimson Legendary Lager Supporting WSU’s Cougar Collective

SEATTLE, Wash.— May 8, 2024 - Pike Brewing is excited to announce the release of Ol' Crimson Legendary Lager, a crisp and crushable lager beer brewed in partnership with The Ol’ Crimson Booster Club and the Cougar Collective

Ol' Crimson Legendary Lager is a classic American lager brewed with Washington grown Lyon Pilsner malt and Cashmere hops from the Yakima Valley to create a clean malt body and a light, refreshing hop finish and an approachable 4.8% ABV. A portion of proceeds from the sale of Ol’ Crimson Legendary Lager will benefit the Cougar Collective, a non-profit alumni group that supports academic and athletic programs at WSU.

"As a proud Washington brewery, we're always looking for ways to celebrate the cultures and communities across our great state," said Charles Finkel, Founder of Pike Brewing. "With Ol' Crimson Legendary Lager, we've crafted a thirst-quenching lager that all Washingtonians can enjoy while giving back to the Cougs and supporting their athletes."

“Ol’ Crimson Legendary Lager is going to be a game-changer,” said Luke Wetzstein, Board Member with the Cougar Collective. “Cougs from all walks of life stepped up to offer their knowledge and expertise to make this happen. When we joined forces with Pike Brewing and the Board of Directors of the ‘Ol Crimson Booster Club, we knew we had created something truly special.” 

“The Ol’ Crimson Flag is recognized the world over as a symbol of  the deep rooted resilience and commitment of undefeated Cougar fans," said Kira Bottles, Board Member with The Ol’ Crimson Booster Club. “We don’t succeed without engaged and supportive partners who care deeply about student-athlete representation in college athletics. After 24 seasons, this new partnership allows us to support those student athletes through additional unique Washington State passions.” 

For more details about Ol' Crimson Legendary Lager and future release parties, please visit


Ol’ Crimson Lager will be available on draft and in 12 oz. cans in retail locations as well as at Pike Pub, Pike Fish Bar or Pike Taproom Summit as well as throughout the Pacific Northwest starting May 10th, 2024


The Cougar Collective was founded by Cougs, for Cougs. The mission is simple: help WSU student-athletes navigate the "Name, Image, and Likeness" landscape. The Collective provides resources, education, and assistance to student-athletes by empowering them to "build their brand." The Cougar Collective also collaborates with athletes to facilitate deal negotiation and ensures they are complying with relevant laws and regulations. Learn more at


What started as a simple showing of school pride and spirit quickly turned into a campaign to get ESPN to come to Pullman back in 2003 when the football team was highly ranked. That Campaign turned into a weekly appearance on ESPN College Gameday for 15 years until the show finally made its way to Pullman in October of 2018. Ol’ Crimson continues to fly in an unbroken 300 show streak, spanning nearly 24 seasons. The Ol’ Crimson Booster club is comprised of six board members and hundreds of flag waving volunteers dedicating their time and money to keeping Ol’ Crimson moving around the country each week while bringing attention to the Washington State University Athletics department. Learn more at